Milan’s Buccellati high jewellery brand has this week opened its new London flagship boutique near Picadilly.

The brand’s change of premises did not require the usual moving vans one might expect though.

It vacated 33 Albemarle Street where it had been for 15 years only to move into number 35 on the same street.


Spread over two floors, the new Buccellati flagship store totals 201 sq.m., 143 sq.m. of which is
dedicated to selling space.

Andrea Buccellati, honorary chairman and creative director of Buccellati Group, commented: “I am very pleased that Buccellati has a new flagship in London in one of the most historical streets in London.

“London remains one of the most important cities in the world for the sale of our jewellery to clients all over the world who appreciate the unique, modern and distinctive style of our products, inspired by the renaissance craftmanship tradition.”

Buccellati will maintain its presence at Harrods with the double-counter in the main salon on the ground floor, and the silver corner on the second floor.

The company also expressed its desire to expand into other major world cities in the near future.

View images of the new boutique below:

The Milanese company also moved headquarters less than two months ago. Read more below:

Buccellati celebrates opening of HQ with new black and white campaign