David Morris is claiming to be the first jewellery house to launch high jewellery through e-commerce with a new partnership with luxury fashion platform Farfetch.
Four of the 13 pieces from the new Renaissance collection are available exclusively on the Farfetch site.
The brand says it is paving the way for high jewellery with this new venture, while sticking to its traditional roots at the same time.
To this point, it claims to be the only Bond Street brand with its own high jewellery atelier on-site.
One of the collection’s standout pieces is a white diamond and ruby choker containing 380ct of rubies.
“We are honoured to partner with David Morris for this monumental launch,” said Giorgio Belloli, chief commercial and sustainability officer, Farfetch, “and offer our global customers access to the house’s Renaissance high jewellery collection.
“At Farfetch we partner with the very best in the industry, ensuring that our discerning customers have access to unique pieces that can only be found at Farfetch.com.
“We look forward to continuing our work with the David Morris team, championing innovation bringing the brand to new customers and celebrating the timeless craftsmanship of their collections.”