Loveness Lee has announced the launch of its new Recycled Silver jewellery collection, on sale from today.
The eight-piece capsule range compiles the best-selling designs across the Aevum, Cactus and Trans-Natural collections.
Made from certified recycled sterling silver, the pieces can be purchased in-store (when non-essential retail returns) and online.
Loveness Lee, founder and creative director of the London brand, commented: “There is a growing demand among consumers to be able to make eco sound choices just as they do with the clothes they wear and the food they eat.
“All of our jewellery is already handmade at our OXO Tower Store using materials that can be used again and again, also our packaging is fully biodegradable and made from recycled materials.
“Introducing our best-sellers in recycled silver was a natural decision as we work towards becoming a fully sustainable and environmentally conscious brand.
“Choosing recycled silver reduces the need for mining and is an eco way we can protect our planet.
“Also, with the cost of silver rising in the past few months, it only makes sense that the jewellery sector takes note of sustainable ways we can all continue to create and be creative.
“The collection will be priced the same as the mainline designs as we believe this transition should not come at a cost to our valued customers.”