Luxury British pearl jewellery specialist ORA Pearls has announced the opening of its new flagship Chelsea store.

Furthermore, the brand is offering private appointments to trade clients in the wake of the cancellation of shows at which it was supposed to exhibit.

The new store and onsite studio is arranged over two floors and comes after a big 12-month period for ORA in which it doubled its number of stockists.


The company said that the store has “a boutique feel” and reflects the brand’s fashion-focused modernist approach to pearl jewellery.

The new store provides trade and retail clients the opportunity to shop the entire collection, including brother brand ARO, which specialises in pearl jewellery for men.

Bibi Southwell, founder and creative director, said: “Having our shop and studio onsite has greatly improved the efficiency of the brand as we are able to design, make and sell our collections all under one roof.”