Each year Pandora marks World Children’s Day with a different theme, and this year will be no different.

This Friday 20 November, the brand will team up with longtime partner, UNICEF, to raise awareness of the environment and our impact on it.

Pandora will do this with its new limited edition Blue Planet charm, from each sale of which it will donate £15 to partner UNICEF.


The charm is crafted from 71% recycled sterling silver and hand-painted blue enamel, and can be unlocked to reveal a heart.

Elsewhere, Pandora has made a number of sustainability commitments, including a pledge to be carbon neutral by 2025.

It also plans to use 100% recycled silver and gold by that same year.

See below for pictures of the Blue Planet charm: