Independent jewellers Rox has unveiled its latest campaign and magazine starring two of Britain’s modelling royalty.

Roxy Horner stars alongside Scottish male model Gavin Macdonald, photographed by Scottish photographer Mark Seager.

The campaign is now being rolled out across Rox social and e-commerce platforms as well as in its Liverpool, Glasgow, Edinburgh, Leeds and Newcastle stores.


Commenting on the new campaign, Kyron Keogh, managing director at Rox, said: “As we gear up for our busiest trading period, we are delighted to have a fresh campaign to showcase our new season collections in an exuberant and joyful way.#

“As a brand we take inspiration from our ‘Diamonds and Thrills’ ethos to create inspirational and cutting edge campaigns that make people take notice.

“This year more than ever we want to celebrate the festive period in style with the ones we love and that was the original inspiration behind the campaign.

“We elevated the concept with high-end styling and a carefully curated edit of products that we know will appeal to our clients.

“The new campaign is quintessentially Rox and having Roxy make her debut as our latest ROX Woman for the first time is the perfect fit.”

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