Italian jewellery brand Fope has reported that its Essentials collection has proved popular with stockists.
The 18ct gold rings and earring range released at the beginning of the year and are “exceeding all expectations”, the brand said.
The sales Fope called “phenomenal” given its sales team has been operating entirely via video calls.
Fope CEO, Diego Nardin, commented: “Our UK retailers have been very enthusiastic about the new range, which is classic Fope but with a fantastic entry price point and designed to complement all other Fope collections.
“We are expecting to see really positive sell-through figures now that all our stockists are fully open.”
The pieces are inspired by the Fope Novecento mesh chain and designed to match all other Fope creations.
“We took the elements of the Novecento chain and enriched this with the concept of everyday luxury to design new pieces that are incredibly versatile, everyday jewellery. Essentials is bound to become the next must-have for everyone who loves Italian style and lives according to the ‘Everyday Luxury’ concept pursued by FOPE,” said Fope product manager, Claudia Piaserico. “It is a new retelling of our story.”
Other new designs which will be introduced into UK stockists in the summer include a variant of Fope’s popular Eka Tiny collection and new stone settings for Fope’s Vendôme collection.