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GALLERY: Swarovski’s first UK Crystal Studio store in pictures


Swarovski unveiled its very first Crystal Studio to the UK at the end of July, and now the brand has released more pictures of the store.

The company, which recently celebrated its 125th anniversary, created the Crystal Studio concept as a “fully immersive brand experience”, according to UK, Ireland and Nordics director of marketing, Julie Condron.

The stores centre around a ‘crystal bar’ at which customers can work with in-store stylists to create their ideal look.

The new Oxford Street Crystal Studio in London also boasts a strong digital element, with visitors able to explore the Swarovski range via screens around the shop.

Now the company’s senior sales consultant, Lailuma Eiwazali, has shared several new pictures of the store via LinkedIn.

She commented: “It’s an absolute honour to be part of the first Crystal Studio flagship store in the UK. Super excited to be a part of this new journey and I can’t wait to start interacting with customers and giving them the ultimate Swarovski experience.”

For more details on the Crystal Studio, see the link below:

Swarovski introduces ‘Crystal Studio’ concept to the UK


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