Fashion jewellery brand Unique & Co has reported that sales of its men’s jewellery collections have grown by over a third since before the pandemic.

To tap into this growing segment of the jewellery market the brand is releasing a new men’s collection.

Unique & Co founder Daniel Ozel told Professional Jeweller: “We have had an incredible year so far with our men’s collections growing over 37% this year compared to pre-Covid levels in 2019.

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“There is strong demand for men’s jewellery and we feel that retailers believe more in this category now and dedicate more space and attention to it.

“Their sales prove that this is the right way and we even expect further strong growth in the men’s jewellery category.”

The new men’s collection is designed to offer more colour options in brushed finishes.

There are also new rings and new mechanical movement cufflinks. View images of the collection below: