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Vashi debuts new Covent Garden flagship as it expands portfolio to seven stores

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Responsible bespoke jewellery brand Vashi has opened its seventh store, a new flagship in London’s Covent Garden.

The store, which Vashi revealed is its largest yet, takes the brand’s ethos of complete transparency and gives customers a behind-the-scenes view into its production process.

In order to allow customers to see what goes on in Vashi workshops as the brand produces their custom-made pieces, visitors will be able to watch as Vashi jewellery makers work on the products on the shop floor.

Included in the Covent Garden store, Vashi promised, is an in-store experience, open workshop and full behind-the-scenes visibility of every stage of production.

The 4,476-square-foot space spans two floors and also includes a bespoke bar and lounge area for customers, as well as private consultation rooms for one-to-one appointments.

Vashi Dominguez, CEO & founder of Vashi, said: “I have always believed that buying and creating jewellery should feel extraordinary.

“With our new Covent Garden store, we’re taking customers behind the scenes for an experience they’ll never forget.”

Read more about the new Vashi flagship store below:

Vashi to debut its ‘biggest store yet’ with new Covent Garden flagship

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