Parify Group has announced the addition of Garry Lane to its team. He will be working from Parify Group’s offices in Leicester on the company’s business development.

The company stated in a press release: “We feel that Garry’s skills, expertise and established client relations within the jewellery industry will add further strength, stability and solidity within the Parify Group, assisting us with a diverse range of projects for each respective sector within our group.”

Parify is comprised of three divisions. Parify Lighting provides LED lighting solutions; Parify Retail Design offers a complete turn-key design service for jewellery-based retail stores, from concept, manufacture and installation to handover; and Back On The Highstreet provides independent jewellers with cost-effective e-commerce websites.

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Lane commented: “I’m delighted to have joined the Parify Group and am excited about what the future has instore for us a company.

“My favourite thing about the jewellery industry is the people and I very much look forward to reconnecting with everyone.

“Having worked closely with Parify in my previous roles and seeing first-hand how the company has evolved over the years it is an opportunity that fuels the fire in me.

“My aim is to continue to help Parify as a company grow and further support the jewellery community.

“I would like to place on record my sincerest thanks to the National Association of Jewellers.

“I thoroughly enjoyed my two years with the association and look forward to collaborating with them in the very near future as headline sponsor of The Benevolent Ball.”

Meanwhile, Parify founder Scot Walker added: “We are delighted to welcome Garry on board. We have worked closely with Garry for many years and believe that his unique skills will enable us to help the industry to the very best of our ability, reaching more elements of the supply chain than ever before.

“We are sure Garry’s new position within the Parify Group will be well received by the entire jewellery network.

“As a business we are proud to continually support the very survival and foundation of the jewellery and giftware landscape.

“We love the industry and have complete belief that it has so much more to offer.

“Despite the disruption in sales last year caused by the global pandemic, we know that trade in this sector will bounce back stronger than ever.”

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