Gecko enjoys 20% boost in business at International Jewellery London

Fiorelli Jewellery – costume collection AW15 (1)

Jewellery supplier Gecko has reported that business at this year’s International Jewellery London was up by approximately 20% from last year.

Gecko launched seven new collections at this year’s show, with new season ranges from Fiorelli, Fred Bennett, D for diamond, Elements and Beginnings.

Gecko sales executive Amie Offer reports: “The new offering from Elements Gold was our best-selling collection at the show with many customers, new and existing, opting for the 9ct yellow and rose gold designs. We found that the price points in particular have been very desirable and offer value for money, as retailers rebuild their gold stock levels.

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“Fred Bennett received many positive comments, with retailers expressing their delight over the wide selection that the new collection presented for men. There was also a shift in our retailers refocusing on the 925 silver designs within the range, as many reported their end customers had become a little more comfortable in paying the price.

“The bold and more dramatic pieces from Fiorelli Jewellery were favourite from the AW15 costume collection. The campaign styled by one of the fashion industries leading jewellery editors, certainly helped draw attention to the range! I personally felt that the monochrome looks within the collection complemented what is being seen in boutiques on the high street.

“The silver collection from Fiorelli Jewellery however, was the favourite for Christmas orders. Retailers shopped for mixed metals of silver, yellow and rose gold, together with the heavier plain designs – there was certainly a new confidence to spend on the range.

“The most anticipated collection came from Elements Silver, as several visitors to the stand requested to see this collection before any other! We secured a lot of new sales, with many describing the new designs as ‘edgy’ and something not seen in the range before.”

Gecko sales director Richard Cox adds: “We had a good show all round. The quantity of customers that we were visited by was down on last year, but the quality was high. We were met with a good mix of independents and major accounts, which resulted in written business that was approximately 20% up on last year.”

Tags : 9ct goldAmie OfferAW15BeginningsBusinesscostumerd for diamondelementsfashion jewelleryFine Jewelleryfiorellifred bennettgeckoInternational Jewellery LondonJewelleryjewellery supplieroccasionRichard Coxsterling silver

The author Stacey Hailes

Editor, Professional Jeweller

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