UK jewellery supplier Gecko is looking to help retailers and their customers put the pandemic behind them with the new Beginnings range.
It comes with semi-precious stones, cubic Zirconia, and new gold plated lines and is inspired by the traits traditionally found in a goddess.
Gecko Jewellery’s Evangeline Cave, print design marketing coordinator, told Professional Jeweller: “This collection has a huge new offering, from majestic gold plated birthstone pendants and earrings to dainty initials! We have a stunning new Milestone charm collection, helping to celebrate that important Milestone, old or new!
“On top of this we also have our Empowerment collection. This last year has been difficult for everyone so our empowerment collection is here to show how powerful, resilient and strong we all are. Each pendant with its special meaning is the perfect gift.”
Discussing the inspiration behind the pieces, she confirmed that the collection was designed as a means of showing love to those we have not seen much through the past year.
Cave said: “Whether it be an empowerment pendant to send strength to a friend or a new baby milestones charm for all those that have had a baby during a pandemic and missed out on important times with family.
“The collection as a whole feels more sentimental. Our Empowerment range is there to tell a friend or even yourself that you are enough, you’re strong and you’re loved!
“Our birthstones, in a brand new shape and style, are the perfect giftable item and by adding in the hoop charms it brings a real youthful feel making the range suitable for all ages!”
Cave also discussed Gecko’s retailer support package, saying: “We continue to offer full digital support to our customers who are online or getting themselves online.
“This includes digital imagery, model shots for all products and a digital embedded catalogue!
“We offer our usual next day delivery services, updated points of sale, and our direct dispatch service, and not forgetting our free engraving service!”