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Gecko ramps up gold offer following retailer demand

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Award-winning supplier Gecko is going for gold this season with a bolster offer of new Elements Gold pieces.

Every summer, the jewellery supplier refreshes its popular Elements Gold range, replacing low volume items with new pieces designed around current and emerging themes and trends, or in response to retailer feedback or changes in consumer demand. Usually this refresh consists of approximately 70 new pieces being added to the existing range, but this year Gecko has almost doubled the volume of newness, adding 130 new pieces.

Inspiration for new products have been taken from one of Europe’s most romantic destinations – Venice – but all designs have taken into account retailer feedback, which has shown a need for higher-priced products, fresh gemstones offers, and heavier weights.

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Gecko’s creative director, Desiree Pringle, shares: “The increase in the range is an indication of our commitment to our retailers to provide them with collections that are highly saleable. Customers love Elements and we had received feedback that they also wanted to see more luxurious products included in the range to cater for that customer wanting to spend at a slightly higher price point. We also wanted to increase choice in the core Elements collection for retailers. This new range ticks both boxes. We have added weightier gold pieces, increased diamond count, and used larger semi-precious stones and pearls, which has allowed us to stretch price points. Previously, the highest SRP for this range was around £700. Now it is £1,000 – a significant shift that provides much more flexibility.”

Some of the new standout pieces include a morganite teardrop adorned with diamond surrounds crafted in rose gold; a statement open rose pattern diamond pendant and earring set; and for retailer’s wanting something more premium for consumers to wear every day, a classic, heavy-weight gold pendant and earrings set which could transition from day to evening wear.

The collection also includes accessible several ‘everyday’ chain necklaces and bracelets, with subtle design differences to increase the premium feel, alongside extensions of existing best-sellers in precious stones and pearls.

Pringle adds: “The team really enjoyed designing this range with ‘Venetian Dream’ as their key inspiration, which drove the design, texture and colour choices, and we have really listened to retailers to build on successful Elements best-sellers.”

View some of the new products launching in June here:

Tags : Desiree Pringleelements goldgecko
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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