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Gecko bolsters offer with 200 new products being added at International Jewellery London

Fiorelli Linear Art

Gecko Jewellery will be using International Jewellery London to launch more than 200 new lines.

New products will be added to give of the supplier’s brands. Alongside the addition to 39 new Elements Gold pieces following recent success, Elements Silver and Fiorelli will be showcase 70 new products at the London-based show.

Diamonfire will offer 30 new pieces, while the Beginnings range will have selected new items added as well.

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Gecko’s creative director, Desiree Pringle, says: “We are absolutely committed to providing our retailers with consistent newness and on-trend, saleable design. We have some truly exquisite contemporary pieces to show, as well as ensuring that we provide traditional options too.

Gecko responds to personalisation trend with fresh designs.

“We have also ensured that we provide capsule collections that respond to the continuing key trends of personalisation and stacking or layering of jewellery; we now have Alphabet, Birthstones and the newest addition, Zodiac – all of which can be worn as either pendants or charms on a bracelet.

“We always enjoy IJL; however, this year, there is a real buzz within the team as we are all excited to see the reaction from customers, new and old.”

Gecko will be exhibiting at stand D71, and some of the highlights of the new collections will include: the introduction of 18ct items to the Elements Gold collection; new Swarovski-adorned pieces featuring cushion cut shapes; a new charm bracelet allowing customers the ability to “create their own story”; and the introduction of zodiac signs, 18th and 21st pavé-set birthday discs, and new engravable heart and larger disc pendants to the Beginnings range.

Tags : elements goldElements SilverfiorelligeckoIJL
Patrick Cremona

The author Patrick Cremona

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