Gecko Jewellery has announced that its newly refreshed Elements Gold range has surpassed summer sales expectations.
The new extended collection, which has been available since June, is up 25% year-on-year versus the same period in 2018.
As a result of the success, Gecko will add 39 further lines to the range in time for International Jewellery London.
Gecko’s creative director Desiree Pringle, says: “Clearly we are always looking for sales increases when we launch or refresh a range. What has blown us away is the scale of the uplift; it’s excellent testament to the power of customer feedback.
“Our customers had requested heavier pieces with higher diamond carat weights and a reflective increase in price points; we delivered this with this collection that had 140 new pieces – double our normal increase. And our retailers responded accordingly, snapping up swathes of the collection and reordering ahead of their usual cycle.”
She adds that it made the decision to add a further 39 pieces an easy one to make, and claims that Gecko are eager to build on this current success at a time when retailers are sharing that other suppliers are paring back and restricting their choice.
The new 39 pieces to be debuted at IJL will include gold version of the hugely successful Alphabet and Birthstones ranges.
Pringle continues: “The attention to detail that our designers pay to trends and designs is paying off for both Gecko and most importantly, our customers. The Venetian Dream inspired Gold Elements collection is both beautiful and commercial. That’s critical to the team and we will continue to seek ways to develop designs that make it easy for our customers to sell stock.
“The newness element is absolute key for us too; we’ve introduced a record-breaking 220 new items into our gold ranges so far this year. We want to ensure that retailers can find pieces that reflect their brand and client audience, across all of our ranges.”