First competition receives 100 CAD design entries from 42 countries.

By Arta Ertekin

Gem Privé has received 100 of entries from 42 countries for its first online design competition, opening votes to the public to choose a winner’s work to be put into production.


The concept, launched in the autumn of 2013, is the brainchild of jewellery designer Miranda McCarthy, who has previously worked under her own brand London Bird, as well as creating designs for the English National Ballet and Paul Smith.

Gem Privé called for designers of all skill levels to enter CAD drawings of jewellery created against a theme, with pieces then voted for before being put into production to be sold through the Gem Privé website.

For its first competition, the word Fold was given as a theme, with designers asked to create pendant using yellow gold and up to 20 black diamonds.

Fifteen of the best necklace designs were chosen, with voting now open for members of the public to select a winning creation. Only one vote can be cast per person, with voting closing at midnight on January 23. The winner will be compensated with 10% royalties on every piece sold, a £500 cash prize, as well as PR and marketing.

The site aims to fill the gap created by the retail model for fine jewellery by enabling designers to have their jewellery made, distributed, and sold. Gem Privé aims to connect jewellery designers with consumers through a global crowd-funding platform, thus lowering the barriers of entry for a new wave of designers looking to turn their creativity into a career.

Gem Privé is working with a network of manufacturers that use a made-to-order system, meaning they only produce a design when there’s demand; thus making it an inventory-light business concept. By using crowd-sourcing the site aims to reduce waste and with it gain valuable feedback from the online community about the designs offered.


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