Pia Tonna joins gem miner having worked for Chanel and Paul Smith.

London-based gemstone producer Gemfields has hired Pia Tonna as its corporate communications and PR manager, with Tonna commencing her role immediately.

Tonna joins the gemstone miner having worked for several years in the luxury goods sector for companies including Chanel and Paul Smith. She has also run her own company.


Tonna will now manage all of Gemfield’s corporate communications in London and the countries in which Gemfields operates such as Zambia, Mozambique and Madagascar, with the aim of "generating demand and educating the trade and consumers on rare coloured gemstones".

She will report to Anna Haber, Gemfields’ director of global marketing.