London-based gem miner to push stones in Asian markets.
Gemfields has opened two further overseas offices in Mumbai and Jaipur in a bid to push its Zambian emeralds into the Asian market.
Gemfields will focus mainly on the Indian market and its emeralds will be sourced directly from its distribution partners, each of which have successfully bid and acquired lots at Gemfields’ rough auctions, thus “guaranteeing a transparent route from mine to market for these fine gems”.
Earlier this year the company carried out market research across the UK, US and European markets and found that there was a need for additional suppliers of cut and polished Zambian emerald servicing these respective markets, as traditionally supply has been limited and thus designers were less inclined to use Zambian stones.
The Mumbai office will be managed by Pinank Vora and the Jaipur office will be led by Rohit Kumar. They are said to have an extensive knowledge of the gemstone industry and impeccable relationships with all the major distributors throughout India.
Gemfields now has international trading offices in London, South Africa and India.