Gemporia has partnered with Rio Tinto’s Australian diamond division to create a collection of Argyle Diamond jewellery.
Exclusive to Gems TV, expert hosts will be joined by Vikram Merchant, Rio Tinto’s sales and marketing director of Australian diamonds, for a weekend of live shows on April 5-7.
Unique and extremely rare pink diamonds have made the Argyle mine famous and popular, a trend which seems set to continue into 2019 and beyond, with Megan Markle recently spotted wearing a set of ‘borrowed’ yellow diamond earrings reportedly worth in the region of £500,000.
Gemporia says it prides itself on the traceability and provenance of all its gemstones, something that is often only possible through close relationships with mine owners.
This exclusive collection with Rio Tinto will be accompanied by a Certificate of Authenticity from Gemporia and a record of the diamond’s Mark of Authenticity, some Merchant is proud of.
He explains: “Today’s consumer wants to know where their jewellery comes from and the Australian Diamonds Programme celebrates Rio Tinto’s diamond heritage and pedigree from a clean, traceable source of diamonds.”
Gemporia’s founder and chairman, Steve Bennett, has also long campaigned for this transparent and traceable approach to diamond trading.
He added: “We pride ourselves on implementing ethical practices throughout our daily trade, it is at the heart of what our brand stands for. We want to bring transparency and integrity, remove the mistrust, misinformation around the authenticity of diamonds.”
He concluded: “Our partnership with Rio Tinto’s Australian Diamonds establishes the true spirit of bringing diamonds straight from the mines to our customers.”