Stores can use initiative to start selling online or add to offer.
Gemsone has created a new series of three online retail packages that can be used to help jewellery retailers begin selling online.
The company has launched the website packages as it continues to grow its business solutions offer, providing retailers with a conduit to sell fine and diamond jewellery online, or as an add-on for retailers that already run e-commerce sites.
The e-commerce platforms integrate Gemsone product lines and come pre-loaded with product that is in stock.
Depending upon the level of package that a retailer buys into – Silver, Gold or Platinum – the site can then be tailored to their individual needs or design requirements.
The higher spend a retailer puts forward the more flexibility they gain in terms of the site’s layout, theme, product range and ability to use Gemsone marketing and advertising to drive awareness.
David Gilbert, sales director at GemsOne, said: "We are very flexible in our approach and with the various packages retailers can upgrade as they become either more confident or see and reap the benefits of such a package. They can be up and running with a complete Gemsone offering within days."
Those retailers choosing to work with the Gold or Platinum packages, for example, can place other brands’ products on the site but all technical matters including banners, changes to stock and promotions will be overseen by Gemsone’s technical team.
A statement from the company said: "We are now introducing our latest endeavour in helping you share the passion of your in-store experience with your current and future clients online.
"We are integrating our product line and our traditional marketing efforts with an e-commerce platform designed to maximize the impact of your advertising efforts, marketing initiatives, and return on investment. While there are other products in the marketplace, we offer a fully scaleable platform with a difference."
Gemsone three complete "click and buy" web packages have been designed for UK and Ireland retailers only.