The former chief executive of Ratners Group, which is now the Signet Group, will give an insight into his business world at Louth Town Hall in April.
Ratner is well known for being a controversial figure in the industry. He is famously known for building a successful chain of jewellers during the 1980s, which at the time was one of the world’s leading retailers, before he bad-mouthed his own product.
During a speech at the Institute of Directors in 1991 Ratner described his products as “total crap”, which nearly caused the collapse of the entire business he built.
However, Ratner managed to bounce back and now owns a chain of jewellery stores in America and a successful online jewellery retail outlet.
At the Big Business Lunch at Louth Town Hall, Ratner will share the highs and lows of his career in a talk entitled The Rise and Fall and Rise of Gerald Ratner.
Former award-winning Fleet Street journalist and BBC broadcaster Bernard Bale will also talk at the event, which takes place Wednesday April 27 at noon.
Regular tickets cost £45 and include a meal, while limited VIP tickets cost £65 – both can be bought from eventbrite.co.uk.