In the Get to Know hotseat this month is Sophie Theakston, founder and designer of her eponymous brand.

After a decade in the jewellery industry she has plenty of tales with which to regale PJ and sage advice for other members of the industry, including how to make sure your vision is not diluted by the words of others.

How many years have you worked in the jewellery sector and how did you get into the industry?
10 years. My parents were jewellers, so it was in the DNA. I played around with design projects but never professionally. After 20 years in media and hospitality I found myself drawn back to gems and did a design course..


What’s the first thing you do when you get into work in the morning?
I work from home and am on WhatsApp to India at 5:30am. My production is based there. My favourite part of any day is discussing designs with them. Then I get to the business side of things on email with a cup of coffee.

What’s your most memorable moment in the industry to date?
There have been so many. Seeing my jewels come to life in India, styling a model for a shoot, seeing a favourite customer wear a new piece or getting texts from happy people opening boxes of my jewellery. I feel blessed to be working in this business.

What do you most enjoy about working in the industry?
See above.

What do you enjoy doing outside of work?
Visiting the V&A, having tea and cake at The Wolsley, driving nowhere in particular in my Triumph Stag, walking my dogs in the woods.

What’s the most difficult part of your job?
Definitely the business aspects of it. Numbers aren’t why I came into the industry, but you need to deal with them so there’s no escaping!

What’s the best piece of advice you’ve ever received?
Don’t look at what others are doing. Stick to your own vision. Other voices can drown out your own, and I believe in instinct. Don’t design for anyone but yourself. If you make things you believe in, you are much less likely to go wrong.

Which other company or brand (inside or outside the industry) do you most admire and why?
I admire what Jo Malone – she is a shining beacon for entrepreneurial women. She stuck to a vision, putting tasteful luxury at the forefront and never cutting corners on quality.

I also hold the Soho House brand very close to my heart as my career before jewellery was there. Nick Jones is a genius, following the principle of never having to reduce quality in order to make a profit.

Tell us something about yourself that none of your colleagues know?
I was the lead singer in a band. Most certainly not a famous one!

if you could invite three people to a dinner party, who would they be?
Stevie Nicks, Hilary Clinton and Florence Welch. Could Shakespeare join us for coffee at the end?

What was the last thing that made you laugh out loud?
My husband. Every day. And usually something unrepeatable.

If you won the lottery, what luxury item or experience would you buy?
A Haveli in Rajasthan.

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