Get to know April

Birmingham-based jewellery manufacturer Domino Jewellery operating across the UK, Ireland and Europe.

Here operations director, Kerry Saunders, tells PJ about her very recent entry into the jewellery industry, how it’s going so far, and why trusting her gut instinct can get her through anything.

How many years have you worked in the jewellery sector and how did you get into it?
A quarter of a year! I applied for the role of operations director at Domino as I love jewellery and it sounded like a great opportunity to work for a well-established company with such a good reputation and completely different from any industry I have worked in before.


What’s the first thing you do when you get into work in the morning?
Before I even take my coat off, I walk around all of the teams and check in on everyone, so I know we are all good and ready for the day ahead.

What’s your most memorable moment in the industry to date?
Watching the manufacturing team’s response to the news we had won Bridal Collection & Jewellery Supplier of the year 2020 – it was such a tough year for everyone and to see their hard work recognised was really special.

What do you enjoy doing outside of work?
I live in a lovely part of the countryside, so I’m currently filling my time with dog walks and cooking. I love travel, food and wine so try to combine them as much as possible, which hasn’t happened for the last 12 months, but I have my list ready for when we can!

What do you most enjoy about working in the industry?
The heritage and skills – I’m not sure of many other industries where people make a lifelong career of it, especially in manufacturing. Previous industries I have worked in didn’t have the same passion for the craft, and that really shows in the work produced – which also makes my job easier!

What would you describe as the most difficult part of your job?
Getting to grips with all the codes. We have a vast product offering!

What’s the best piece of advice you’ve ever received?
Trust your gut. We can often ignore it, but I have learnt over the years to really rely on this and it hasn’t let me down yet.

Tell us something that none of your colleagues know?
I love old school hip hop. I’m not sure Public Enemy intended to be listened to by a mum walking around Tesco getting the weekly food shop, but it makes me feel less boring!

If you won the lottery, what one luxury item or experience would you buy?
It would definitely be an amazing round-the-world trip to show the kids as many cultures as possible – with a few wineries, beaches and good restaurants thrown in!

Which other brand do you most admire and why?
Mulberry. Their bags are so classic and they haven’t tried to be something they’re not. They rely on good craftmanship and design to keep them as one of the top luxury brands.

If you could invite any three people to a dinner party, who would they be?
Nigella Lawson (would it be rude to ask the guest to cook?!), Louis Theroux – I have been listening to his podcasts and he has so many interesting stories to tell – and Coco Chanel.

What was the last thing that made you laugh out loud?
A meme my friend sent me of life post-lockdown. Going out with friends seems like a distant memory, but hopefully we will get to meet up and hug very soon!