British jewellery brand Links of London has confirmed it has a new chief executive officer at the helm.

Annia Spiliopoulos was appointed as the company’s global chief executive officer last year, and has been charged with leading Links of London’s turnaround plan alongside former UK & Ireland boss, Martin Byrne, who has been promoted to global chief operating officer.

Spiliopoulos has joined at a pivotal moment for the brand, which is currently trying to turnaround its fortunes after suffering a net loss of more than £20m in the last financial year.


Sources tell Professional Jeweller that the five-year transformation plan has already had a positive impact on business, with the brand achieving one-off savings of £2.1m and annualized savings of £5.1m through the closure of five non-strategic stores, overhead reductions in the UK, and the closure of 15 stores in the US.

The brand has also seen like-for-like retail sales and website sales increase.

So who is the new boss turning things around for the brand?

For starters, Annia Spiliopoulos is no stranger to the jewellery industry after leading marketing and communications at Fabergé and acting as a senior strategic advisor to deGrisogono during her impressive career.

Before taking the role at Links of London, Spiliopoulos was the founding partner and former chief executive officer of the luxury-focused Algean Group, which invests and operates in sectors where there is opportunity for innovative approaches and business growth. These sectors include marketing strategy, events, travel design, real estate, lifestyle management and technology solutions.

Annia Spiliopoulos is an entrepreneur with strategic, operational and marketing experience in the US, Europe and Asia.

As an entrepreneur, she won a European Business Award for innovation on behalf of the Algean Group.

Alongside experience in the luxury and jewellery markets, other notable roles include leading the restructuring and consumer strategy at EMI Music.

Spiliopoulos has enjoyed a career that has taken her around the world, and now she is based in London, and committed to seeing the British jewellery brand weather the storm.