CME Jewellery has recently added to its team Clare Belton, who brings over two decades of experience in marketing across a range of industries.
Here the new marketing and social media manager discusses her illustrious career so far and what she will be doing at CME.
What is your jewellery industry experience so far? Or are you new to the industry?
I am new to the industry although I have been a keen customer for many years. I love keeping up with the latest trends in jewellery and seeing the creativity within the industry.
I have been in marketing for over 20 years and I am a fellow at the Chartered Institute of Marketing.
I have gained my marketing experience through a number of industries including publishing, pharmaceuticals and the charity sector. I am delighted to be working with a product range I am passionate about!
What is your role at CME?
At CME I am responsible for all things marketing. This means everything from the advertising to campaigns to social media, and everything in between. It’s an exciting role especially as CME has so many fabulous product lines.
What do you hope to bring to the company?
I am a creative person and I want to develop great campaigns to introduce CME’s new jewellery lines to our customers. I hope that these campaigns and marketing collateral will then be used by our clients in their own businesses to promote the jewellery they have purchase from CME. This two fold approach is an exciting challenge.
I am also looking forward to bringing my social media knowledge to CME as they are just starting out on their social media journey. Social media is a great way to communicate with clients. So watch this space!
Can you reveal what you will be working on imminently?
My first major campaign will be on the Goddess range. This new range is part of the strong women series launched by CME. The Goddess range will feature jewellery for earth, wind and fire.
It is due to be launched before the end of the year so keep an eye on our website and social media platforms. I have been lucky enough to have a sneak peek and it is exquisite!