American jewellery brand Tiffany & Co has unveiled its first new engagement ring collection in almost a decade.

The new range, ‘Tiffany True’, has been inspired by the ‘T’ in the brand’s name and adds a new contemporary aesthetic to the brand’s iconic engagement ring offering.

Key features include a new diamond cut that maximises brilliance, light and contrast and a subtle T on the side.


Whilst the setting has been designed to create a basket for the ring, allowing it to sit lower on the finger for a more modern feel, it still stays true to the iconic Tiffany engagement ring setting the brand is famous for.

As the first new bridal line in almost a decade, and the first engagement ring designed by the chief creative officer, Reed Krakoff, this is a significant step for Tiffny & Co, which has been on a mission to regain market share and attract younger consumers.

Find out all the sparkling details here…

The Cut
Of the four Cs—clarity, carat, colour and cut—three are determined by nature. Only one, the cut, is created by human hands and Tiffany’s artisans have worked hard to create something new and innovative.

The new fancy-cut diamond exposes more surface area on the diamond’s main facet, enhancing its lustre through heightened contrast and dispersed light.

Available with a colourless diamond, the Tiffany True cut is made even more luminous.

The brand comments: “For this new style, Tiffany & Co. leveraged its unique diamond cutting expertise with an innovative cut named Tiffany True for its genuine ability to captivate.

“In the Tiffany tradition, Tiffany True favours beauty over the weight of the diamond.”

The Design
The Tiffany True engagement ring is minimal, architecturally constructed and discreetly marked on the side with a ‘T’ – a subtle detail that is personal to the wearer.

Designed to sit low on the finger, this ring has an especially delicate band that has been sculpted to reflect light in a way that does not compete with the stone, a design hallmark that allows the diamond to shine its absolute brightest.

The basket’s delicate prongs blend seamlessly into the diamond, making it appear even brighter.

The Sustainable Difference

Thriving to protect the world that inspires its jewellery lines, Tiffany & Co says it is putting sustainability at the heart of this new line.

The brand shares: “As a leader in sustainable luxury, we source our diamonds and precious metals, and craft our jewellery in ways that are ethically and environmentally responsible to make Tiffany a brand you can proud to wear.

“After the diamonds begin their journey at an approved mine, they’re cut in state-of-the-art workshops, ensuring our gems are always in the hands of responsible, highly skilled craftsmen.

“From the rough to the refined, the Tiffany True diamond is entrusted only to expert craftsmen who produce their art to the highest level.”

Available in platinum with a colourless diamond, or 18ct yellow gold with a yellow diamond, Tiffany True debuts this autumn in North America and gores global 2019.

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Editor, Professional Jeweller