Kate Yerrell

In the hotseat for this month’s Get to Know is Kate Yerrell, UK & Europe marketing manager for jewellery and watch storage specialist WOLF.

She told Professional Jeweller all about the feeling of holding a rare 100ct diamond, her secret life as a bra-fitter for Harrods, and the importance of a strong black coffee in the morning.

How many years have you worked in the jewellery sector and how did you get into the industry?
On and off for 20 years. I was lucky enough to be assigned the global jewellery department when I worked as senior marketing manager at Sotheby’s. I worked with some wonderful jewellery experts from around the world who inspired my love of jewellery.


What’s your most memorable moment in the industry to date?
Holding one of the Donnersmarck Diamonds, a 102.54 carat yellow diamond, up to the light in the Sotheby’s auction view and watching the room fill with sparkling rays of light like a kaleidoscope.

What do you most enjoy about working in the industry?
Apart from the obvious – the jewellery itself – it’s the people. The passion for the industry is wonderful. I was so excited to start my new role at WOLF this summer – it’s great to be back.

What’s the most difficult part of your job?
Having enough time in the day! WOLF is a very exciting place to be at the moment: lots of events, trade shows (they’re back at last) and we have lots of new campaigns and projects coming up in 2022.

What’s the first thing you do when you get into work in the morning?
Make myself a strong black coffee and check my emails.

What do you enjoy doing outside of work?
Walking in the Surrey Hills, watching my children play rugby and cooking for friends and family with a glass of wine in hand.


What’s the best piece of advice you’ve ever received?
To treat everyone with the same respect and kindness you would wish for yourself.

Tell us something about yourself that none of your colleagues know?
I was trained to be a bra fitter when I worked at Harrods.

If you won the lottery, what one luxury item or experience would you buy?
To have a house in Maui, Hawaii, and be able to fly all my friends and family there for wonderful holidays.

if you could invite three people to a dinner party, who would they be?
Loyle Carner, Dave Grohl and Anna Wintour.

Which other company or brand (inside or outside the industry) do you most admire and why?
Tiffany & Co. They continually reinvent themselves through interesting collaborations alongside beautiful design, with designers like Elsa Peretti and the architect Frank Gehry. The new campaign with Beyoncé and Jay Z backed with a Basquiat is another inspired move.

What was the last thing that made you laugh out loud?
My children – they are hilarious!

Read last month’s Get to Know with CME’s Clare Belton below:

GET TO KNOW: New CME marketing and social media manager Clare Belton

Discover WOLF: