Richard and Simon Warrender of W&W on why service is important.
We founded W&W in 2008 responding to the demand for a truly bespoke jeweller. Clients from across the UK were coming to us in search of a company they trusted that specialised in designing and creating very personal pieces, whether it a new commission or revamping an older piece of jewellery.
Coming from a retail background we completely understand that other jewellers may not wish to work this way, however we think the benefits of bespoke jewellery speak for themselves, and that it is time for a re-evaluation.
It’s exciting to work closely with our clients, and turn their initial enquiry into something usually quite unexpected. Through inspirational mood boards, hand-drawn designs, and selecting individual gemstones, the options become endless. It is our job to help interpret the client’s brief to create a piece that they may have never imagined possible.
The bespoke design process for remodelling unworn jewellery pieces usually throws up the most exciting surprises. By updating and revamping old pieces, we are able to bind heritage and tradition into a contemporary design. It is an extremely ethical and cost effective way to produce jewellery, which suits the current difficult economic climate. Remodelling old jewellery means we can recycle the original metal, breathe new life into the gemstones and redesign the functionality of a piece so that clients can get the most out of their jewellery.
We would urge more jewellers, designers and retailers to consider offering bespoke design and remodelling because of the vast array of creative and practical options it opens as a way of working in the jewellery industry. The main benefits of course are better client satisfaction and a free and creatively led production process no matter the price point. The end results are always impeccable handmade designs — pieces of uncompromising British craftsmanship.
This guest column was taken from the July issue of Professional Jeweller magazine. If you work within the British jewellery industry and would like to write a column for the magazine then email the editor at firstname.lastname@example.org with an outline of your idea.