Group adds value to PGI-sponsored platinum jewellery design comp.
The stakes have just been upped for the Goldsmiths’ Craftsmanship & Design Platinum Award 2013 as the Houlden Group has stepped in to offer the winner an additional prize – the chance to have their work stocked at its members’ stores.
Entrants are being asked to create an “inspirational pendant design which will engage customers looking for a special gift or jewellery piece as a reminder of a very special moment”. The designs shortlisted will be judged by a panel of industry experts and consumer press.
The winning design will then be produced and made available to Houlden Group retailers on an exclusive basis.
This latest initiative follows on from the popular Designs of Excellence run by Houlden Group that has introduced travelling exhibitions of work by jewellers such as Sarah Ho and William Cheshire to its retailers’ stores, and Houdlen Group chairman Stuart Laing believes that it will add a new dimension to its stores’ offers.
He said: “Our members already enjoy great success with platinum bridal jewellery. By focusing on a piece which can commemorate any special occasion, at a commercial price point we believe this creates an excellent incremental sales opportunity. This complements our Designs of Excellence programme, and again shows how Houlden remains at the vanguard in supporting UK design, and working in the finest materials.”
Ruth Donaldson of the PGI UK added: “We wanted to inject relevance and excitement into this category. Jewellery is an emotional purchase, and platinum’s unique and enduring qualities are perfect to inspire a design consumers will cherish. By pairing creativity with commercial sense, we hope to see an iconic pendant, its story and materials resonating with an audience looking for something special and lasting value. We know that Houlden members are passionate believers in fresh design, and the opportunity for designers is a fantastic one.”
Entries for the competition are now open and more information can be found on the PGI’s website or that of the Goldsmiths’ Craft and Design Council. The deadline for entries is January 18.