National jeweller Goldsmiths has reopened its intu Eldon Square showroom, after undergoing a £300,000 refurbishment that includes an extended luxury watch and jewellery offering.

The showroom, which stands at over 1,600 sq ft, is situated inside Newcastle’s iconic shopping centre and boasts a variety of enlarged branded areas that include watch brands such as Rolex and Breitling. There are also Omega, Longines and Tudor timepieces on offer, as well as premium jewellery styles from Gucci and an exclusive collaboration with popular bridal designer Jenny Packham.

Customer service experts will be available for one-on-one consultations and to provide advice across brands and collections.


Craig Bolton, Goldsmiths executive director, comments: “We are thrilled to unveil the stunning results of our recent refurbishment with the welcome addition of Gucci jewellery and enlarged branded areas. Newcastle is such a vibrant city and fantastic shopping destination with intu Eldon Square at the very heart, we look forward to welcoming customers this autumn.”

Over the last 12 months Goldsmiths has been undergoing a luxury transformation as a business with a focus on higher end jewels leading the retailer to sell six of its stores to TH Baker.

TH Baker has now taken ownership of Goldsmiths’ Portsmouth, Hanley, Wolverhampton, Tamworth, Cambridge and Ipswich boutiques. None of these Goldsmiths are authorised to sell Rolex.