Jewellery retailer Goldsmiths has extended its Glasgow showroom which now includes a TAG Heuer shop-in-shop and dedicated Longines space.

The store, located in Buchanan Galleries, has re-opened with a new shop-fit and a TAG Heuer branded area incorporates the new concept shop-fit.

It hosts a variety of the latest styles and collections, including the TAG Heuer Connected Watch, which has been billed as the market’s first luxury smart watch.


The dedicated in-store space for Longines has also been extended as part of the exciting refurbishment and in addition, customers will be able to explore a variety of other collections on offer as part of the revamped showroom.

The 1,200 square foot showroom is situated on the ground floor opposite John Lewis. It is well positioned to enjoy the street’s high footfall, which it claims is second only to London’s Oxford Street.

Craig Bolton, Goldsmiths executive director, said: “We are delighted to be able to announce the refurbishment of our Buchanan Galleries showroom in Glasgow and the expansion of our TAG Heuer offering to customers here.

“We always strive to improve our in-store experience and maintain our reputation as the UK’s number one local jeweller, and we believe our customers will really enjoy visiting the new store.”

Goldsmiths Buchanan Galleries manager William Smart added: “We are really excited to have re-opened our showroom and are looking forward to welcoming our customers back to see what we have to offer. As the only Goldsmiths store in the centre of Glasgow, we’re proud to represent the brand with an enhanced store in this beautiful city.”

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