Luxury high street jewellers, Goldsmiths, has opened its refurbished intu Metrocentre showroom, welcoming a host of new brands ahead of the Christmas trading period.

Deputy Mayor of Gateshead, Jill Green, officially unveiled Goldsmiths’ revamped store to the public. Standing at 286 square metres, the showroom is situated on the lower ground floor of intu Metrocentre near Newcastle, which is Europe’s largest covered shopping and leisure centre, attracting over 21 million visitors every year.

The investment has seen the addition of new Cartier and IWC branded areas to complement the existing Omega and Breitling shop-in-shops, alongside its current range of watches and fine jewellery including collections by Mappin & Webb, Jenny Packham, Birks and Roberto Coin.


Further to these changes, the dedicated consultation area for Rolex has been extended, allowing customers to engage and experience a one-on-one, specialist customer service. Within all branded areas, anyone browsing is able to speak with the expert teams on hand to provide extensive advice on the product lines – something which Goldsmiths prides itself on.

Craig Bolton, executive director at Goldsmiths, comments: “It was an honour to have the Deputy Mayor officially mark the launch of our new look intu Metrocentre showroom, which comes at the perfect time for North East shoppers to enjoy this Christmas.

Our customers are always at the forefront of the business and we continuously strive to improve our in-store experience and maintain our reputation as the UK’s number one local jeweller.”