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Google vows to help local British businesses put themselves on the map with support package

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By the end of 2021, Google has committed to helping 1 million small British businesses stay open, by helping them be found more easily online.

As part of a new pledge, the search engine powerhouse has vowed to support small businesses reopening with a package of products, tools and services to help them get back on their feet following lockdown.

Welcomed by HM Treasury and the Department for Business, Energy and Industrial Strategy, Google’s new Open for Business initiative is available to all UK small businesses.

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As part of its global commitment, Google has revealed that £25 million worth of advertising credits and grants has been made available to British small businesses, government agencies and NGOs.

In partnership with Digital Boost, Google will offer 10,000 hours of free mentoring over the course of 12 months to these small businesses, covering subjects such as increasing customer sales through social media and attracting customers through local listings.

Google UK will upskill 100,000 people in digital skills with the Google Digital Garage free training programme by the end of 2021. The new series of free, live 60-minute webinars will share expert advice on understanding analytics and optimising your teams online.

Ronan Harris, Google managing director, UK said: “Local businesses are the lifeblood of our communities. Like millions up and down the country, we want to help small businesses both survive and thrive. Through this programme we’re aiming to upskill SMEs and charities by helping them adapt to operating in a post lockdown environment. Despite the ongoing uncertainty, we want to show that having an online presence can have a transformative impact on offline businesses”.

Small businesses can sign-up to access the package of support at: g.co/UKOpenForBusiness.

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Zoe Monk

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