Graff Diamonds has announced it will be opening an expanded location within The Fine Jewellery Room at Harrods, London tomorrow.

On November 10 Graff will open the doors to its new store showcasing its collection of fine and rare jewels.

Francois Graff, chief executive officer at Graff, comments: “Following the resounding success since its launch last year, the Graff store in Harrods has become an important location in London for the company portfolio, increasing our brand footprint and further establishing our position at the pinnacle of the fine jewellery industry.”


Graff continues: “The significantly expanded store will enable our clientele to further experience the exemplary craftsmanship incorporated into our exceptional jewels and innovative timepieces from Graff Luxury Watches.  Our expansion plans throughout 2015 and into 2016 will take our global network to 55 stores.”

Helen David, fashion director at Harrods, adds: “We are absolutely delighted to open Graff’s new boutique in our Fine Jewellery Room at Harrods, increasing their footprint considerably, which will allow us to expand our offer along with introducing two dedicated VIP rooms.”

Passing through The Fine Jewellery Room, Graff’s distinctive Icon motif synonymous with the house punctuates the boutique façade and identifies the new location.

On entering the store brushed gold showcases will line the walls displaying jewels incorporating scintillating diamonds and vivid gemstones.

Designed by Graff’s in-house Monaco interior design team, materials have been sourced from around the world including a monochrome floor, incorporating a highly polished arrangement of Cipolino, Pentelikon and Verde Assoluto marble.

The walls of the 1242sq foot boutique will be clad with golden dichroic glass mirrors, complementing the rich tones of deep American walnut panelled walls towards the rear of the store.

A Bohemia crystal chandelier will illuminate the jewellery pieces beneath with hundreds of individually hand-blown glass spheres in gold, bronze and silver tones, along the entire length of the boutique creating a captivating experience for Graff clients.