Seven-star Burj Al Arab hotel chosen for newest luxury showroom.

Graff Diamonds has opened its latest boutique in the world’s only self-proclaimed 7-star hotel, the Burj Al Arab in Dubai.

The sumptuous store benefits from the man-made-island location of the towering hotel, that delivers sweeping views from within the luxury store over the azure Arabian Gulf.


Monte Carlo-based interior designer Jean-Pierre Gilardino was called upon to style the showroom with a brief to add Middle Eastern touches to classic Graff designs from stores around the world.

Ebony furniture, bronze detailing, and striking high gloss statuary marble mix with black Portoro marble and crystal chandeliers, creating a luxurious and stunning décor.

The main salon leads through to a VIP room for those clients who wish to enjoy greater privacy to view jewellery carrying some of the world’s finest diamonds.