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Graff joins line-up at Harrods Fine Jewellery Room


Boutique will be sixth and final to open in recently extended space.

Graff Diamonds has been named the sixth and final luxury jewellery company to have a dedicated boutique in the newly extended Harrods Fine Jewellery Room, due to open in the spring of 2014.

The Harrods opening will be the London-based diamond jeweller’s third retail space in the city, and it will sit alongside brands including Annoushka and Boucheron.

Graff chief executive Francois Graff said: "Graff Diamonds’ store portfolio incorporates over 40 locations in the most pre-eminent luxury shopping destinations around the world. I am delighted that this will now include Harrods.

"The house of Graff is built on a strong foundation of history and heritage. Our clients know that when they come to us they are receiving the best in the world in terms of the quality of diamonds, craftsmanship and client care. Our new store will enable Harrods’ customers to experience our incredible one-of-a-kind jewels, beautiful collection pieces, and timepieces
from Graff luxury watches.”

The new Graff’s boutique will boast a contemporary design based on a retail concept by Peter Marino with a gold exterior, striped marble floors and luxurious wall panels in rich colours. Central to the new boutique will be a Bohemia crystal chandelier, comprising hundreds of circles of richly coloured glass, which will sit above leather desks.

Harrods’ newly-appointed fashion director for womenswear, accessories, fine jewellery and childrenswear Helen David said: “We are absolutely thrilled to be launching Graff at Harrods. The British jeweller completes our exceptional fine jewellery offering, and we look forward to working closely with the Graff team to bring the finest and most exquisite jewels to our discerning clients.”



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