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Graff opens flagship store in the heart of Paris

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London-based luxury house, Graff, has opened a new flagship store in Paris.

With an exclusive 237 Rue Saint-Honoré address, the jeweller is in the heart of the country’s luxury shopping district.

The 370sq m boutique will boost Graff’s presence in Paris and provide exclusive spaces, including a Bridal Room, High Jewellery Room, VIP Salon and the Treasury – the first of its kind for Graff –in which clients can fully immerse themselves in the Graff experience.

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The façade respectfully pays homage to the existing classical architecture of Rue Saint-Honoré whilst incorporating new features, including hand-brushed, warm silver metal cladding and patinated accent mullions with innovative lava drop textures.

Approximately 7m high, the  interiors of the double-height salon have been envisaged by the celebrated American architect Peter Marino. Known for his ‘couture’ sensibility and use of noble natural materials, Marino has given a twist of modernity to the classic architecture of the salon by playing with unique finishes.

Each room has its own ‘wow’ factor, for example the bridal room features a ceiling dome, which evokes the shape of a diamond, while the high jewellery room showcases some of the brand’s finest one-of-a-kind pieces,

For the first time in its history, Graff will also be unveiling a ‘Treasury’ filled with its most imaginative and emotive creations.

The brand says: “When guests step inside they will be transported to another world in which wonder abounds, with walls crafted from iridescent, petroleum green peacock feathers, each of which has been applied by hand. Hidden amongst the feathers are three spectacular showcases that, when opened, reveal exclusive treasures from Laurence Graff’s private safe.”

View the salon here:

Tags : Graff
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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