Graff supports pandemic relief efforts with million dollar donation


London-based Graff Jewellers has donated one million dollars to coronavirus relief efforts.

As individuals, companies, communities and countries throughout the world join forces to respond to the global challenge of the pandemic, the Graff Foundation has announced that it is pledging its support to the World Health Organization (WHO).

Today, the luxury jewellery firm has donated US$1 million to the COVID-19 Solidarity Response Fund in support of WHO, which is leading and coordinating the global efforts to detect and respond to the pandemic.

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The donation will aid the fund’s critical work tracking and understanding the spread of the virus; mobilising resources; ensuring patients are given the correct care and frontline workers have access to essential supplies and information; and accelerating the development of vaccines, tests and treatments.

The COVID-19 Solidarity Response Fund was set up at WHO’s request by the United Nations Foundation and the Swiss Philanthropy Foundation. The Graff Foundation donation is being made through the UN Foundation.

The majority of financial resources from the Fund are targeted at the most vulnerable and at-risk countries, which are prioritised according to greatest need on a week by week basis.

As of the beginning of April 2020, the COVID-19 Solidarity Response Fund has bought and shipped PPE to 75 countries; supplied close to 1.8 million diagnostic kits to 126 countries; created and distributed technical and public health information to millions; and supported drug trials that may help save the lives of those worst affected by COVID-19.

Francois Graff, trustee of the Graff Foundation, says: “The challenge presented by the pandemic has had a profound effect on all of us at Graff. As an international business, it has been terrible to witness the speed with which the virus has spread, and the pain and uncertainty it is causing throughout the world.

The COVID-19 Solidarity Response Fund is a vital tool in the global response to the virus. We are proud to contribute to its life-saving work and support the medical community and key workers who are heroically devoting their lives to caring for others during this global crisis.”

Funded by, but separate from, the Graff organisation, the Graff Foundation is a UK registered charity that supports philanthropic activities around the world.

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The author Stacey Hailes

Editor, Professional Jeweller

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