Graff has announced it will be launching a coffee table book called GRAFF on October 27.

The new book recounts the history of Laurence Graff, a completely self-taught gemologist whose attraction to diamonds started as a boy who apprenticed himself in Hatton Garden and flowered when he founded his eponymous house in 1960 at just twenty-two.

By all accounts Laurence Graff possessed from the start an uncanny sixth sense about diamonds, as well as decisive nerves of steel, and it is fascinating to read how he used these gifts to create a house known internationally as the luxury purveyor of one-of-a-kind statement pieces, and the most famous diamonds in the world.


“The sky’s the limit” quickly became the motto of a man whose confidence and skilled eye combined to create unprecedented displays like the iconic “Hair and Jewel” coiffure, a 1970 advertisement of a model with a million dollars worth of gems woven throughout her elaborate hairdo, which was revisited in a 2013 update featuring five hundred million dollars of gems to commemorate his 60 years in business.

The book illustrates exquisite photographs of the jewellery for which Graff is renowned, as well as the compelling advertisements which secured the house’s place in the public imagination. GRAFF also spotlights famed stones such as the 603-carat Lesotho Promise, which Graff famously cut into a necklace of 26 perfect stones; the largest square Fancy Vivid Yellow diamond in the world, the 118.08-carat Delaire Sunrise; and the largest D Flawless round diamond in the world, the Graff Constellation, at 102.79 carats. Also included are early archival photos from Laurence Graff’s personal archives, which show his family’s beginnings in London, as well as Francois Graff, his son, and now chief executive officer of Graff.

GRAFF showcases the best of the House of Graff—the most dramatic, the most mesmerising, and the most exceptional jewels in the world, and the book is a must for anyone with an appreciation for high jewellery as well as a great story of a man whose life and passion are one and the same.

About the authors and contributors:

Graff Diamonds was founded in London by Laurence Graff, OBE, in 1960. After more than six decades, and with stores worldwide, the House of Graff remains at the pinnacle of luxury jewellery. A globally recognized authority on fashion Suzy Menkes is Vogue International Editor, and has been awarded both the Légion d’Honneur and an OBE. Vivienne Becker is a highly regarded jewellery historian and contributing editor for the Financial Times’ How To Spend It. Maria Doulton is a globally renowned journalist and the founder of the Jewellery Editor, a website devoted to luxury jewellery and watches. Nina Hald, a freelance journalist, has authored six books about jewellery and has curated three royal jewellery exhibitions. Joanna Hardy is an independent fine jewelry consultant, a contributor to the Daily Telegraph Luxury Magazine, and a specialist on the BBC Antiques Roadshow. Nicholas Foulkes is a globally celebrated social historian, the author of several important books on style and high society, and a contributing editor to both the FT’s How to Spend It and Vanity Fair. In 1999 Joanne Harris published the bestselling novel Chocolat, which became an Oscar-nominated movie starring Johnny Depp and Juliette Binoche. She has since written fourteen additional novels, has judged the Whitbread Prize and the Orange Prize, and was awarded an MBE in 2013.

Priced at £65, with all proceeds donated to Graff’s charitable foundation, FACET, the book is available to buy online, bookshops and at