Peter Marino retail concept features marble floors and crystal lights.

Graff Diamonds opened a glittering new boutique within Harrods’ newly extended Fine Jewellery Room, having announced its plans to join the line-up of luxury jewellers present at the store in late 2013.

The boutique marks the watch and jewellery house’s third London location, along with boutiques on Bond Street and Sloane Street.


Francois Graff, chief executive officer at Graff Diamonds, said: “Graff Diamonds’ store portfolio incorporates over 45 locations in the most pre-eminent luxury shopping destinations around the world. I am delighted that this now includes Harrods. The house of Graff is built on a strong foundation of history and heritage. Our clients know that when they come to us they are receiving the best in the world in terms of the quality of diamonds, craftsmanship and client care.

“Our new store will enable Harrods’ customers to experience our incredible one-of-a-kind jewels, beautiful collection pieces, and timepieces from Graff Luxury Watches.”

The new location has been designed by Graff’s own interior design team based on a retail concept by Peter Marino with a striking gold exterior, striped marble floors and luxurious wall panels in “rich, sumptuous colours”. A highly ornate Bohemia crystal chandelier comprised of hundreds of coloured glass circles illuminates the new boutique. While leather desks provide a comforting base from which to peruse the watches and jewellery on offer.

Helen David, fashion director, womenswear, accessories, fine jewellery and childrenswear at Harrods, comments: “We are absolutely thrilled to launch Graff at Harrods. The British jeweller completes our exceptional fine jewellery offering, and we look forward to working closely with the Graff team to bring the finest and most exquisite jewels to our discerning clients.”