Greatest Showrooms: Bulgari

When Bulgari renewed the lease on its Fifth Avenue store in 2015, it set a new real estate record for New York by paying a reported $5,000 per square foot.

And the spending didn’t stop there.

To mark 40 years in the city, Bulgari called in its architect of choice, Peter Marino, to reimagine the space with a full refurbishment that would be completed in 2017.


His brief was to bring Rome to New York, and he has done so by mirroring many of the elements of the jeweller’s Roman flagship on via Condotti, including a reproduction of its iconic 1930s entrance, and drawing on a palate of gold and apricot inspired by the sunshine of southern Italy.

The gold was particularly significant in 2022, because Bulgari celebrated its 50th anniversary since first opening in New York.


While the original Condotti fascia is almost minimal in its chic use of neutral stonemasonry and marble window frames, New York is aggressive in its adornment.

The exterior is caged in metal mesh inspired by the clasp of a 1930s bracelet.

Each intersection is marked by floral Rosetta motifs fitted with 1,800 individually operated lights that can be used to create visual effects.

Visitors who cross the threshold will find themselves transported, by way of a star-patterned white Lasa marble mosaic floor, to a bright central promenade that is a gateway to a series of smaller, more intimate spaces.

Each pays homage to Italian culture and the brand’s glamorous history, including a VIP area on the mezzanine inspired by the salon in Condotti named after Bulgari super-fan Elizabeth Taylor.

To reach this exclusive space, one must ascend a spectacular marble staircase surrounded by yet more intricate metalwork, this time inspired by the Pantheon of ancient Rome.

Every lavish element has been meticulously chosen to build an immersive Bulgari experience.

As Mr Marino says: “There is nothing in this store that is anything but the feeling that life is great, life is good… this is literally la dolce vita.”

Thank you to the generous sponsors of The World’s Greatest Showrooms

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At Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewellery findings and millions of component parts for watches and clocks.


Elelock Logo

Elelock are suppliers, designers and manufacturers of electronic locking solutions. We stock a range of effective security products, many of which are exclusive to us. Working with established furniture makers and interior design and fit out specialists, such as The Benbow Group, we provide locking solutions that protect some of the world’s most prestigious stores and brands.

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Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewellery businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognised for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab-grown diamonds.


At TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customisation are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customised material is a perfect fit to your display.

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