Greatest Showrooms: Cartier Paris

Cartier reopened its six storey flagship showroom in Paris just ahead of Christmas 2021 after a “reimagining” overseen by three separate teams of architects.

The landmark store and spiritual home of Cartier at 13 Paix has 40 sales associates in 10 salons, plus a fully equipped workshop where 37 artisans create, service and restore jewellery, watches and art.

Enough about the numbers, this is a temple to the artistry of Cartier — past, present and future.


13 Paix is the birthplace of Cartier in Paris, the first address in the city for the business of Louis Cartier and his father Alfred back in 1899.

Its refurbishment has been a project of Olympian complexity fused with Cartier creativity and then distilled down into a single building that reveals itself, as all great plays do, in three acts.

Entering from 13 Rue de la Paix, visitors are greeted by a concierge who will guide them to their destination.

The ground floor space is designed to draw people to the back of the boutique where there is an inner courtyard taking natural light all the way from the roof of the building and showing off the interior detail and balconies of the upper floors.

The ground, first and second floors are dedicated to retail lounges where customers can browse Cartier’s watches and jewellery or take private consultations in a number of discreet spaces.

The floors were overseen by the Moinard Bétaille agency, which has been designing and fitting out Cartier boutiques for over twenty years.

Small salons offer privacy and time to appreciate some priceless Cartier objects such as Jean Cocteau’s sword, produced in 1955, set with emerald, ruby, diamond, ivory, onyx, enamel, gold and silver, which is found in a deep blue wood-panelled Jean Cocteau Salon.

Another is the Louis Cartier Salon, which houses a collection of rare books and archives.
Up a sweeping staircase, the first floor is dedicated to bridal jewelry and the second is devoted to Cartier’s haute jewellery.


From the third floor up to the fifth, Cartier has created a living museum celebrating the Maison’s spirit, art and heritage; a place where visitors can mix with artisans working within the space.

Architects Laurène Barbier Tandrew and Romain Jourdain from Studioparisien, oversaw this refurbishment, giving it a more contemporary feel with soft furnishings and a blend of open and more intimate spaces.

The ultimate invitation will be to the fifth floor residence, where Laura Gonzalez has designed and created a living space with a reception, dining room, salon, large kitchen and a winter garden designed by Bruno Moinard that is open to the Parisian air.

Thank you to the generous sponsors of The World’s Greatest Showrooms

Cousins UK Wholesale Logo

At Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewellery findings and millions of component parts for watches and clocks.


Elelock Logo

Elelock are suppliers, designers and manufacturers of electronic locking solutions. We stock a range of effective security products, many of which are exclusive to us. Working with established furniture makers and interior design and fit out specialists, such as The Benbow Group, we provide locking solutions that protect some of the world’s most prestigious stores and brands.

Nivoda Logo

Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewellery businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognised for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab-grown diamonds.


At TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customisation are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customised material is a perfect fit to your display.


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