Eight jewellers create fair trade emerald jewels for World Land Trust.

Eight jewellery luminaries have created an exclusive collection of ethical emerald jewellery to raise funds for the World Land Trust. Take a look at the outstanding jewels before they go under the hammer at Sotheby’s in June.

Charity projects are a dime a dozen in the jewellery industry, but a very special collaboration between environmental charity World Land Trust and ethical emerald mining company Gemfields has succeeded in drawing the support and talents of eight of the world’s most revered jewellery designers.


The esteemed roll call reads: award-winning Hatton Garden jeweller Shaun Leane, British jewellery legend Theo Fennell, twice British Fashion Council New Generation award winner Dominic Jones, Turkish art master Sevan Biçakçi, inspirational pearl designer Alessio Boschi of Autore, jewellers to the Moghul emperors Gem Palace, Belgian titanium wizard Francis Mertens, and New York jeweller extraordinaire James Currens.

And the cause: the Asian elephant. The aim of the project is to raise awareness of the plight of Asian elephant and generate funds for the World Land Trust’s Indian Elephant Corridor project, which is working to save elephants in India.

The eight designers have been sketching and toiling at the bench to create unique, one-off pieces of jewellery using ethically mined Gemfields Zambian emeralds.

After overcoming some transport obstacles thrown up by the cancelled flights caused by the volcanic ash cloud, all of the outstanding pieces have finally arrived safely in the UK and will go on display in May at a dedicated pop-up shop in Selfridges department store in London.

The pieces, which have a central elephant-inspired design theme will be displayed in Selfridges’ Wonder Room, a luxury den on the ground floor of the store.

Also on display in the pop-up shop will be a life-size fibreglass elephant decorated by London-based jewellery designer and sculptor Sabine Roemer for the London Elephant Parade using Gemfields emeralds. The separate project will run in May and July in the city and will see 250 similar elephants decorated by artists, celebrities and designers popping up in central London locations.

At the end of the London Elephant Parade the elephants will be auctioned off with the expected £2 million proceeds going to Elephant Family, the largest elephant charity in the world. Other jewellers that have designed elephants include Cartier, Johnny Rocket and SHO Fine Jewellery.

Like the fibreglass elephants, the eight unique pieces of jewellery designed for World Land Trust will go under the hammer at Sotheby’s in mid June and a percentage of the profits from the sale will benefit the charity.

Anna Haber of Gemfields says she is expecting the unique collection to raise at least £600,000 and with the top quality materials and big-name designers – many of whom already command high auction prices – the collection should have jewellery collectors chomping at the bit.


What are Gemfields Zambian Emeralds?

Zambian emeralds range in colour from a natural rich saturated green to a vibrant green with slight bluish undertones. Although less common than gemstones from Colombia, Zambian emeralds are available at significantly lower prices.

Gemfields has created the world’s first integrated pipeline to bring emeralds directly from the mine to the international market. This means that retailers and consumers can trace the origin of each gem and follow its journey through the supply chain.

Gemfields, which is part-owned by the democratically elected government of the Republic of Zambia, produces about 20 percent of the world’s emerald supply. Its state-of-the-art mining facility is able to produce a reliable and consistent conflict-free emerald supply from a responsible source.