Gucci pops up in London’s Westfield with a dedicated jewellery showcase

Luxury fashion brand Gucci has placed the spotlight on jewellery and watches this Christmas with a dedicated pop-up in London’s Westfield, White City.

The retail space, which is the first of its kind for Gucci, features a new dusty blue colour concept designed to showcase its jewellery and timepieces.

The brand says the pop up has been createcd to represent a ‘cabinet of curiosities’, and pays homage to the Gucci codes that distinguish the House’s new aesthetic vision.

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The concept uses blocks of colour to place the latest watches and jewellery firmly in the spotlight.

The counters, wallpaper, and carpet are all adorned with a cool shade of blue, offset by elegant pale pink and pistachio tower displays and touches of tactile jewel-tone velvet.

Sharp black lines, discreet steel studs, shining curved glass surfaces, and illuminated logos add a modern touch.

The pop up raises the prospect of a Gucci watch and jewellery shop-in-shop concept being created that could be franchised out to retail partners across the UK.

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