Jewellery brand to plaster cabs for first time to push Wild at Heart.
Guess Jewellery has signed up to its first ever advertising campaign on black cabs.
The jewellery brand will plaster black cabs in Manchester, Birmingham, Glasgow and London with campaign shots to promote its Wild at Heart collection.
The taxi ad campaign will run for three months, running over the festive period.
In a statement Guess Jewellery said: “Traversing the city streets over a three-month period in four chief British shopping and tourism hub locations of Manchester, Birmingham, Glasgow and London, the fleets of branded taxis will generate awareness, reaching out to consumers on a broad public level during the particularly busy Christmas and New Year seasons.”