Jewellery brand creates special edition box containing bracelet.

Fashion brand Guess is celebrating its 30th anniversary this year and the jewellery offshoot of the brand is marking the milestone with a special edition charm.

The anniversary charm is a silver heart with red crystal lips and a inscribed Guess branding.


The charm is presented in a collectible box that has been designed to look like a book and it is sold with a silver charm bracelet.

Guess has released nine other new charm designs for SS12 with design themes that include pandas, puppies, G logos, flip flops, stilettos and tote bags.

As part of the wider 30th anniversary celebrations at Guess the fashion brand has enticed supermodel Claudia Schiffer back to star in its latest ad campaign shot by legendary photographer Ellen von Unwerth.

Schiffer first starred in Guess ad campaigns in 1989 and continued to pose for the brand over six campaigns between then and 1991, which were similarly shot by von unwert. The new campaign references the early shoots with its use of black and white imagery.