It’s been a few years since retailers and suppliers began grappling with the mega-trend that is branded jewellery.

These days, continual shifts in the consumer’s buying habits mean that retailers have to change their branded jewellery strategies in order to stay competitive. Consumers no longer buy simply on price or brand name.

We’re starting to see a tipping point in consumer behaviour. Where discounters and price wars have led the agenda for years, consumer consciousness of ethical issues and the demand for diversity in style is now where the battle lines are being drawn.


We are entering yet another phase in retail where consumers are far more discerning and knowledgeable than ever before and quality is winning out.

There appear to be more trend-setters and seekers than followers, where consumers are looking for something new and different yet versatile.

The high street is under immense pressure to deliver what the consumer is seeking therefore setting a trend has never been more important.

Every jewellery company should seek to strengthen and differentiate its store by offering unique distinctive designs.

Jewellery trends over the last several seasons have run the gamut in terms of aesthetic. There’s been everything from minimalistic earrings to infinity necklaces. This year gemstones are getting more and more popular, as purchasers wants to experiment more with colour and design.

The year 2019 is a breakout year for colour and this is something that you can already see in the fashion industry from the catwalk shows at fashion weeks. A consumer is willing to travel for something different therefore jewellery retailers have to become destinations rather than just local high street shops.

Consumers are fed up with the ‘same old same old’ and the status quo!

With a shift back to fine jewellery and coloured stones, everything about the brand Sparkling Jewels screams ‘modern, different, exciting and on-trend’.

The brand steps out from the norm offering an array of beautifully crafted semi-precious stones, which can be worn as necklaces, bracelets or earrings. These can be purchased to complement an outfit, as a birthstone or even in challenging times for their healing or protection qualities.