Katerina Perez

Last month jewellery journalist and influencer Katerina Perez took to the stage at the De Vere Grand Connaught Rooms alongside Professional Jeweller editor Sam Lewis to co-host the PJ Awards 2021.

The industry personality can be described with a whole host of different titles: social media guru, writer, public speaker, Instagrammer. But how does she define herself and her career in her own words? And how did she get to where she is now?

Here Katerina Perez addresses those questions in her own words…


As one of the first jewellery writers to introduce high jewellery online, my name is one that is familiar to many in the jewellery industry — both as a jewellery insider and as a key opinion leader on all things high and fine jewellery.

10 years ago, few people could have imagined seeing statement gems and impressive diamonds on a social media app.

It would have been inconceivable that one day this app would serve as one of the main sources of news, opinion and jewellery discoveries, viewed by billions of people a day.

So, when I founded @katerina_perez in 2012 I had no expectations from it, and had no expectations that one day nearly 400,000 people would follow me!

After many years of working in sales and management for various prominent jewellery brands, I had the idea to start discussing jewellery online. I wanted to share my knowledge with jewellery aficionados across the world, as well as to introduce the sector to new people.

I have always had a passion for coloured gems and unique design, but my clients would mainly ask about the carat weight of the stones and the price of the jewels they liked. Few people cared about the fine craftsmanship, the originality of one’s ideas, the different techniques, or even the materials used.

This is what fascinated me the most about wearable art, and it pained me that these questions were often overlooked by the consumer. I wanted to change that!

I became one of the first writers to bring high jewellery online, combining my own views and opinions on new collections with jewellery trends, watch insights, coloured gemstone stories and original photography.

I started sharing my jewellery reviews in 2013. In the eight years since, I have become one of the most highly regarded influencers in the fine jewellery space.

Now @Katerina_Perez provides a community for jewellery lovers, customers, brands and designers. Drawing on my knowledge of engaging and entertaining a global following, I also work as a brand consultant, collection curator and educator to offer best-practice guidance to the jewellery sector.

There have been some amazing highlights in my career so far. I have been lucky enough to have been recognized in trade magazines and the consumer press, notably the New York Times, L’Officiel, Tatler, JCK and the Financial Times.

I have served as a guest panellist, lecturer, judge, and keynote speaker at various international events, including Vicenzaoro, International Jewellery London and Couture Las Vegas, and have delivered educational talks at the Gemological Institute of America (GIA).

In 2021, I even had the honour of being presented with the World Influencers and Bloggers Association (WIBA) Award for Jewellery Influencer of the Year.

These milestones are just a further reminder of how vast the world of fine jewellery is becoming, and I am so proud that I get to play an integral part in this evolution.

As my online community and following grow, I will never lose sight of my mission to make as many people as possible fall in love with jewellery, just as I did. I want to show my readers and followers that jewellery is an art form, not merely a form of self-adornment.