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GUEST COLUMN: New aspirations, values and beliefs impact shopping habits


Millennials possess a new set of aspirations, values and beliefs compared with preceding generations.

This is particularly important for independent retail stores, writes Retaissance’s Cathie Osborne…

Retail businesses need to understand their customers, adapt and cater to new and ever-evolving shopping habits.

The 26-40 age group’s preferences are spread equally across the channels; they are hybrid shoppers, channel-agnostic, and likely to shop online and in-store.

The current trend of more ‘deliberate purchasing’ and ‘coming in to buy, not browse’ is great news, and independent jewellers are finally seeing the initial impact.

However, the consumer’s pre-purchase research is a significant driver in where to buy – including premium brands in your portfolio that are also sold in premium boutiques and department stores globally can significantly impact your revenue.

Retaissance offers jewellers the opportunity to make their portfolio online-only and will deliver direct to consumer or for in-store collection.

Kiss the Frog is a handcrafted jewellery label by Greek illustrator-designer, Michail Kasapis. His and senior maker Myrto Gleni’s jewellery expresses their love for poetry and drawing, animation and design, expressed in a narrative way.

All Kiss the Frog jewellery is lovingly handmade and finished in their workshop in Athens by a small team of passionate makers. Every jewellery piece is a story to be told.

Polar Jewelry is a Copenhagen jewellery brand founded in 2017. It instils elegance, wonder and unconventionality into everything it makes and curate. To this end, every collection is inspired by a theme or subject that has captured the team’s imaginations.

Polar loves to explore the aesthetic depths of a theme by putting pencil to paper. Every piece begins life as a hand-drawn concept. From this sketching process fluid forms, shapes and configurations begin to arise. The brand creates intricate yet simple designs that require dexterous craftsmanship and high-quality materials.

Room 24 is a contemporary fashion brand with a directional take on lingerie, nightwear and swimwear. Based in London, Room 24’s pieces fuse glamour, passion and craftsmanship with a contemporary, edgy aesthetic.

Its pieces, designed with clean lines and innovative textiles, adapt to all body types and encapsulate the jet-setting lifestyle look of ‘laidback luxury’. Each piece in the collection is crafted using the finest quality Italian fabrics that are ethically and sustainably produced.

001 Skincare is a luxury, award-winning British skincare brand with a refreshingly simple philosophy: ‘Restore beauty from within’. It was founded by beauty and wellness expert, Ada Ooi.

With over 15 years’ international experience in skincare she is responsible for the complexions of Rooney Mara, Ellie Goulding and Lily Allen. The brand has also been featured in Vogue, Vanity Fair and Harper’s Bazaar.

CONTACT: Get in touch to learn how Retaissance’s extended line offering and new sales channels can boost business for jewellery retailers and brands:

support@retaissance.com | +44 (0) 1606 633000


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